FARGO, N.D. • Bushel, an independently-owned software technology company based in Fargo and focused on developing solutions for grain supply chains, said it has acquired GrainBridge, LLC, a joint venture owned by ADM and Cargill Incorporated.

The company said GrainBridge employees will join the Bushel team and remain based in Omaha, Neb. Their data expertise will help to further strengthen the end-to-end capabilities of the Bushel platform and enable Bushel’s customers to better serve its farm customers.

ADM and Cargill will be working with their customers to transition to the Bushel platform providing a more expansive offering.

“Innovation is one of the pillars of ADM’s strategy, and we’re committed to continually improving and expanding digital technology to help support the producers who grow our food,” Doug Roose, vice president of producer marketing at ADM, said in a statement.

“In 2019 we were proud to announce GrainBridge, a joint effort with Cargill to bring together new and useful tools for farmers in a single, easy-to-use digital platform. Now, we’re excited to take the next step: Bringing GrainBridge and Bushel together will give farmers a path to new features and functionality, including existing staples like the ability to see local cash bids and account information.

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“This is a win for producers, and it’s a win for our industry, as we continue to innovate and improve to strengthen the entire food and ag value chain.”

ADM joins Cargill and more than 200 other local country cooperatives, processors, feed mills, ethanol plants, and other biofuel companies who are collaborating in building the industry’s largest digital infrastructure network.

Bushel said the acquisition complements the company’s strategic focus to enable, not disrupt, the agriculture industry and lead it into the digital age with strategies that solve real pain points and provide value for all stakeholders in the ag and food value chain.

“The collaboration of the grain industry behind Bushel will lead to faster standardization, which leads to faster innovation. As an industry, it is more efficient to be working together and collaborating on resources to improve the North American grain trade,” said Bushel CEO Jake Joraanstad.

“Adding the GrainBridge team members to Bushel gives us stronger data science capabilities to provide even better insights from our expanded network.”