MOOHEAD, Minn. • Minnesota State University Moorhead’s 24-hour online fundraising challenge, MSUM Giving Day, returns for its third year on Thursday, Oct. 28.

Funds raised will boost student scholarships and programs at MSUM.

“We are grateful for generous donors who believe in our students,” said MSUM President Anne Blackhurst. “Giving Day gives them an opportunity to share their Dragon pride with good-natured competition.”

Examples of some challenges this year include:

  • High-Five: A gift of $5 or more counts as a ‘high-five’ to a student-athlete. The goal is to get 349 ‘high-fives’ — one per student-athlete. At the end of the day, $10,000 will be distributed among all varsity sports based on how many ‘high-fives’ have been given.

  • 100 Gifts for 100 Years: A $50,000 gift from the Fargo-Moorhead Retired Teachers Association will be unlocked when 100 donations are made to the College of Education and Human Services campaign. This is in honor of the 100th anniversary of the Moorhead State Teachers College.

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Courtesy of Minnesota State University Moorhead
Courtesy of Minnesota State University Moorhead

Matching dollars will be released throughout the day as additional fundraising goals and social media challenges are met. MSUM has established about $180,000 in matching dollars.

“Those matching opportunities are a great way to increase the impact of a gift,” said Cindy Bailey, director of Annual Giving. “This day is all about connecting with and celebrating Dragons.”

The MSUM Foundation has set a goal to raise $250,000 for the daylong challenge. Last year the university raised $216,000.

The 24-hour event begins at midnight Oct. 28 and continues until 11:59 p.m.

MSUM is a public institution with more than 5,000 undergraduate and graduate students. The university offers 150 majors, emphases and options, 12 pre-professional studies programs and 15 graduate degrees.