GRAND FORKS, N.D. — Alerus, Alerus Center, and Spectra, the venue’s provider of food and hospitality services, have received a 10-year extension to its naming rights and sponsorship agreement for the facility.

The new agreement, with negotiations led by Spectra’s naming rights, sponsorship and sales arm, represents a $2 million commitment by Alerus from Jan. 1, 2022, through Dec. 31, 2031.

Both Alerus Center and Spectra are proud to call Alerus a true partner, one that’s been a champion for the Grand Forks community and venue for the past 20 years, according to both parties in a news release recently.

Stakeholders and community members gathered at the Alerus Center on Sept. 23 to formally announce the naming rights extension.

“Alerus Center has been a part of the Grand Forks community for almost two decades,” said Anna Rosburg, the center’s general manager. “Our staff is dedicated to providing premier entertainment and events that stimulate economic growth and improve the quality of life for Grand Forks area residents. With Alerus’ support, we are able to continue doing exactly that for our neighbors.”

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“We are proud to partner with Alerus again for another 10 years,” said Laurie Kemmit, regional vice president of Partnerships for Spectra. “Having a steadfast, local naming rights partner with a genuine and demonstrated interest in the community such as Alerus is critically important, and we are fortunate to be able to continue this partnership well into the future.”

The Alerus Center said to commemorate the naming rights extension it is updating signage throughout the facility.

Grand Forks Mayor Brandon Bochenski was among those who attended the event, saying that for almost 20 years residents in the Greater Grand Forks area have enjoyed many events hosted at the Alerus Center and that it continues to play an important role in the community.

“These events are critical to getting business done and making memories,” he said. “Alerus continues to be a pillar in our community and their continued investment in Alerus Center will allow more of our residents to enjoy first dates and first dances, concerts, conventions, and football games.

“Our city is very fortunate to have a hybrid facility like this that helps to provide entertainment to the community, drive economic impact to local businesses, engage community partners, and improve the quality of life in the region.”