FARGO, N.D. – A classy addition to the community of Fargo continues to become even classier by the month as Enclave Companies continues with a multi-phase project called Uptown & Main.

The project’s genesis stretches back a few years to about 2016-17, when Enclave started master planning the site and its many amenities. The first phase started in spring 2018 and was completed last August, said company Vice President Derek Hoeschen.

Hoeschen said it’s a unique project to the area, which is being developed near 26th Avenue and 32d Avenue along Veterans Boulevard.

“It’s more of a lifestyle-driven development that encompasses shopping, living, dining facilities to give it that Mainstreet feel,” he said. “It’s the first lifestyle center in the area. … We wanted to create a community where people can work and shop and dine and live all in one place.”

He said it falls in line with the company’s priorities, which are to “create spaces that inspire people to do their best work and live their best life. And we really tried to make Uptown & Main embody that.”

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While the building has many attractions and amenities – such as a jewelry store and McAlister’s Deli, to name a couple – there’s something else that stands out.

“Probably the most unique feature is the creation of what’s called Uptown Way,” he said, “which is a street with wide pedestrian walkways on either side of the street that meanders through the businesses on the Uptown & Main property.”

Viewed from the storefronts, Hoeschen said, this “creates much less of an autocentric approach and is more friendly to pedestrians who traverse between the business while enjoying the outdoor space.”

While work continues over multiple phases, don’t expect to see the entire project completed for a while. He said the work will span several years.

Andrew Weeks may be reached at aweeks@prairiebusinessmagazine.com or 701-780-1276.