Across the country, 2023 is expected to be the year most states reach pre-pandemic levels of visitors. The pandemic is in the rear-view mirror, and people want to travel. Tourism experts in North Dakota, Minnesota and South Dakota expect a big year.
It matters because we believe that to be a thriving, sustainably growing regional business, we must have access to the largest possible pool of talent.
Known mostly by its initials — EERC — the research hub sits on the campus of the University of North Dakota in Grand Forks and has been making waves in the energy sector for decades.
Working with influencers isn’t new for regional state tourism departments, but they say they are being more selective about who they choose to work with and what audiences they are trying to reach.