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LETTER: UND's new logo lacks 'personality' and 'verve'

UND has unveiled its new Fighting Hawks logo. The problem is that the university certainly didn't get its money's worth by investing some $50,000 in the design process.

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UND has unveiled its new Fighting Hawks logo . The problem is that the university certainly didn't get its money's worth by investing some $50,000 in the design process.

The new logo reveals a hawk that lacks instinctive personality or verve. Instead, the bird seemingly has been carved in stone. The hawk's eye is said to convey perseverance. In reality, the bird looks as though it has been on a drinking binge or has taken one too many Xanax tablets. Is this bird to be a model for cheering UND sports fans? Please!

The bird apparently doesn't even have a mouth. Does that suggest that UND athletic teams are not to be competitive? The short feathers are meant to show "the graceful movement of the hawk in air." But with those feathers, how will the hawk even leave the ground?
A design featured on social media reveals a hawk with sweeping tail feathers that are representative of the former Fighting Sioux logo. Bennett Brien, the creator of that Sioux logo, presented a design that reveals a metamorphosis of the Indian head into a hawk.

The design team dismissed his impressive evolution. Was Brien's design too logical?

In view of the budget cuts for university departments, it's pathetic that UND spent so much for so tiny a prize.

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Shakespeare would have loved the recent decisions of administrative officials. Were he living today, he would have written a new play interpretation of "The Comedy of Errors."

The original play was the bard's shortest comedy. Today's rendition truly would have to be a tragedy.

Still, UND groundlings would love standing below the stage and throwing tomatoes at prime-target characters!

Luther Frette

Grand Forks

Frette holds two degrees from UND and taught English for 40 years in the Grand Forks Public Schools.

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