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LETTER: New logo should have respected traditions

I wanted to like UND's new logo. I tried to like it. I even said on social media that it was OK. But after having a day to reflect on the new logo, I have a stronger opinion: While the new logo is OK, even really good-looking, we're not a corpora...

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FILE PHOTO: Tattoos shown during a protest regarding the UND nickname. (Logan Werlinger/Grand Forks Herald)

I wanted to like UND's new logo. I tried to like it. I even said on social media that it was OK.

But after having a day to reflect on the new logo, I have a stronger opinion: While the new logo is OK, even really good-looking, we're not a corporation.

We are a university.

And university logos are steeped in tradition, not all about "new beginnings."

A different logo that would have carried some of the traditions of the old Sioux logo with the new Fighting Hawks name may have bridged some gaps.

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But the university and the logo designers ignored those opinions - and the result is what UND is getting: overwhelming dislike of the new logo.

I sincerely hope incoming UND President Mark Kennedy has the courage to dump this blunder and take another shot at it, this time listening to the alumni and friends of the university.

This is too important not to have the courage to admit a mistake and do it right.

Theodore Kreis

Grand Forks

Related Topics: UND NICKNAME
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