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Shopping MODE: Designer outlet store to open in Grand Forks

A designer outlet store for women's apparel and accessories is headed to Grand Forks. MODE will open on Aug. 25 in the same strip mall as Scheels across Columbia Road from the Altru Health complex. The new store will open in an approximately 1,50...

MODE

A designer outlet store for women's apparel and accessories is headed to Grand Forks.

MODE will open on Aug. 25 in the same strip mall as Scheels across Columbia Road from the Altru Health complex.

The new store will open in an approximately 1,500-square-foot space formerly occupied by a jewelry store.

Ciara Stockeland, who started the MODE brand, said the new franchise location will offer new women's clothing, accessories and jewelry from independent designers at outlet prices.

"Everything is new," she said. "It's all brand new from the manufacturer or designer. It's not pulled from another store and it's presented in a nice environment. It's not in wrinkled hodgepodge piles of clothes."

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Stockeland said a buying office in Fargo works directly with designers and manufacturers to purchase overstock of new merchandise at discount prices. The product is then divided up among MODE stores in Fargo, Maple Grove, Minn., a new franchise location that opened in Bismarck in April and now the Grand Forks store.

One of MODE's calling cards is jeans from lesser-known designers that retail for $40. Stockeland said the affordable prices appeal to a wide audience of customers.

"Instead of paying $200 for designer jeans, you're paying $40," she said.

Stockeland said some items like handbags from MZ Wallace sell for a fraction of their retail price.

She said the small store in a busy strip mall on a high-traffic corridor is a good location for the brand.

"We just felt this was a good fit," Stockeland said. "The size was appropriate for what we like to do. We like to have a nice boutique feel and a really nice environment."

A soft-opening will be held on Aug. 25, starting at 4 p.m.

MODE will be giving away a free pair of jeans to the first 40 customers in the door on Aug. 26 and Aug. 27.

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The store will be open from 10 a.m. to 5:30 p.m. Monday through Saturday, but will stay open until 7 p.m. on Thursdays.

Schuster reports on business. Reach him at (701) 780-1107; (800) 477-6572, ext. 107, or email rschuster@gfherald.com . Follow Schuster on Twitter at @RyanSchuster.

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