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PBR unveils new partnership with United States Air Force

PUEBLO, Colo. -- Above All. -- That's exactly how the Professional Bull Riders Inc. or PBR unveiled its newest corporate sponsor, the U.S. Air Force. In keeping with USAF's motto of "Above All," the United States Air Force Rappel team shot from t...

PUEBLO, Colo. -- Above All. -- That's exactly how the Professional Bull Riders Inc. or PBR unveiled its newest corporate sponsor, the U.S. Air Force. In keeping with USAF's motto of "Above All," the United States Air Force Rappel team shot from the rafters to the arena floor in San Antonio, Texas on May 17 at the Ford Best in Texas Shootout. In addition, a new PBR opening video and the swearing in of Delayed Entry Program participants (DEPs) added to the excitement.

The new partnership was designed to assist the U.S. Air Force in its recruiting, outreach, and awareness while demonstrating the U.S. Air Force's core values: "Integrity first, Service before self, and Excellence in all we do."

"The Air Force is extremely excited about being an official sponsor for the Professional Bull Riders. Both organizations represent hard work, dedication, and the discipline necessary to get the job done right. We are proud to be associated with these outstanding athletes," said Capt. Homero Martinez, Air Force Recruiting Service Chief of Event Marketing.

As the "Official Armed Services Branch of the PBR," the U.S. Air Force will be an opening ceremonies partner which may include USAF related footage for opening videos, swear-in ceremonies, Color Guard, war veterans and vocalist/musical group opportunities. They will also have event entitlement for the Built Ford Tough Series presented by Wrangler (BFTS) stop in Cincinnati, which will take place at the U.S. Bank Arena on October 3-4, 2008.

"The PBR is proud to have the United States Air Force as a corporate partner. Our fans are uniquely connected to the American spirit, and incorporating the Air Force into PBR's events and broadcasts is a seamless and natural fit," said PBR Chief Marketing Officer (CMO) Sean Gleason. "We are looking forward to working with the Air Force to help them achieve their recruitment and outreach initiatives."

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PBR will also assist the U.S. Air Force on special programs that include high school visits, where the PBR will provide assets such as bull riders, bullfighters, live bulls, equipment and more; other activities such as FFA Leadership Conferences; as well as work with the U.S. Air Force to create local activation and outreach opportunities.

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