ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

East Grand Forks adopts 'Life Connected' as city brand

East Grand Forks has never had its own brand, Economic Development Director Paul Gorte said. But after a year of planning, he said the city is proud to unveil "Life Connected" to represent the community. Gorte said the idea encompasses the interc...

2257537+EGF - City Hall.jpg
East Grand Forks City Hall. Herald Stock Photo.
We are part of The Trust Project.

East Grand Forks has never had its own brand, Economic Development Director Paul Gorte said.

But after a year of planning, he said the city is proud to unveil "Life Connected" to represent the community. Gorte said the idea encompasses the interconnectivity of the city and surrounding region while highlighting its individuality.

"Having something that recognizes us independently as part of Northwest Minnesota but at the same time part of the Greater Grand Forks Area, that's exciting," Gorte said. "Because it says ... 'we're our own community and we're connected to all this.' It's a unifying theme for the entire community."

Gorte said the branding is important because it represents the community's values.

The city is working with consulting firm AE2S and sent out marketing surveys and gathered input from the public to develop the idea. Gorte said values that stood out in surveys were family, faith and pride about being part of Minnesota and the Grand Forks area.

ADVERTISEMENT

The project cost about $28,000 over two years, Gorte said.

The branding is going through a soft-launch period now, and Gorte said it plans to be finalized by the end of the year, though details are still being worked out.

Gorte said the brand will be incorporated into department titles and lettering, though it may vary by department how it's incorporated.

"It's a unifying factor," he said. "It's like the NFL-when you think of the Minnesota Vikings they're just one team all under the NFL."

Gorte said other plans for incorporating the brand are still being finalized but he said there may be banners or T-shirts in the future.

"It will be an identity and if it truly reflects what the community is, it'll be something the community thinks of," he said.

Related Topics: EAST GRAND FORKS
What to read next
“It’s clear that monkeypox has come to Minnesota,” said state Epidemiologist Dr. Ruth Lynfield. “While our current cases are associated with travel outside Minnesota, we expect we will soon see cases among people who have no travel history or contact with someone who did, indicating that spread within social networks in Minnesota is occurring.”
Your body adjusts to hot weather slowly. So when heat waves hit, you need to know how to hydrate and stay cool to avoid heat-related illness. This is especially true for babies and older adults. In this episode of NewsMD's "Health Fusion," Viv Williams gets tips from an emergency medicine doctor about how to stay healthy in extreme heat.
Use of a two-drug combination now make up over half of all abortions in the United States, according to the Guttmacher Institute, an abortion research organization. About 350,000 Google searches using those terms or "abortion pill" were conducted during the week of May 1 to 8, according to the authors of the new research letter. That first week in May is when the Supreme Court's decision that would overturn Roe v. Wade was leaked and widely reported.
When information suggesting that he U.S. Supreme Court may overturn Roe v. Wade leaked in May, internet searches about abortion drugs surged to an all-time high. In this episode of NewsMD's "Health Fusion," Viv Williams checks out a study that explored the issue and shares what the researchers say people and healthcare providers should know.