Sponsored By
An organization or individual has paid for the creation of this work but did not approve or review it.

ADVERTISEMENT

ADVERTISEMENT

An image emerges, but not officially

Bennett Brien posted his first rough sketch of a hawk logo to his Facebook page last week, and two days later he posted the finished image of a fierce bird looking to its right. Despite the fact that the design could easily be a logo, Brien told ...

  Bennett Brien posted his first rough sketch of a hawk logo to his Facebook page last week, and two days later he posted the finished image of a fierce bird looking to its right. Despite the fact that the design could easily be a logo, Brien told the Herald that he is designing UND Fighting Hawk logos for himself. The university hasn't asked for input from the man who designed the beloved Fighting Sioux logo. "It's just good to keep your game going, keep your brain working, to see if you can come up with something new, you know?" Brien said.
UND played under the Fighting Sioux nickname for about 80 years, and in 1999 Brien designed the logo that accompanied it that is seen most commonly today. Brien said he had planned on doing several variations of the Fighting Sioux image and would most likely do that with the university's new nickname as well. He said has considered selling his hawk images on merchandise - without using UND's name - but doesn't have concrete plans to do so. "It could be fun," he said. The university retired the Fighting Sioux nickname and logo in 2012 after the NCAA threatened sanctions and barred its members from using Native American imagery. After more than a year of meetings, public input and several votes, Fighting Hawks was announced as UND's athletic nickname in November. Earlier this month, UND signed a contract with New York-based SME Inc. to develop a new logo, but Brien told the Herald in December he doesn't think fans will like a logo created by a company without personal ties to UND. "I can't believe they picked somebody from out of the state," he told the Herald recently. A detailed request for proposal seeking designers was released by UND in December and while 16 companies initially responded, Brien did not. Lots of logos Others have created and circulated their own Fighting Hawks logos online, though the university never accepted or asked for logo submissions. One created by UND alumnus Jake Caufield featured a left-facing green bird with wings in the shape of a "U," while another shared by UND football player Mat Cox on Twitter Friday was created by Los Angeles designer Dane Storrusten of Gridiron Labs. Brien said no one at UND had contacted him aside from former UND Alumni Association and Foundation Director Earl Strinden, who expressed interest in getting him involved. The Herald published several opinion pieces as to why the logo should be crowdsourced but UND administrators said an experienced design firm would give UND a logo with a branding plan and package for implementing it. Connor O'Flaherty, the SME lead designer for the logo project, said he understands how passionate people are about UND, its athletic teams, nickname and logo. "We do understand college sports and above all else we understand what it means to people," he said. "It runs incredibly deep and it's a part of who people are in the region." O'Flaherty said an initial phone call with UND administrators took place early last week. He and other SME representatives will be on campus gathering feedback Tuesday through Thursday. Public meetings are scheduled for 6 p.m.Tuesday in the Empire Arts Center and at 11:30 a.m. Thursday in the Memorial Union Ballroom. O'Flaherty said he was told immediately the Fighting Hawks brand needs to be about North Dakota as a whole. "For us, we realize that in order to do that we have to learn as much as we can as quickly as possible," he said. O'Flaherty said wants a logo and brand identity plan in place by May 31. Brien, an enrolled member of the Turtle Mountain Band of Chippewa Indians, said he plans to keep creating because seeing the finished product of his latest design merely gave him more ideas and he has yet to play with different colors. "I'll have to add some green in there somehow," he said. "Logos are weird that way. They can have weird colors. It doesn't have to be realism." Bennett Brien posted his first rough sketch of a hawk logo to his Facebook page last week, and two days later he posted the finished image of a fierce bird looking to its right.Despite the fact that the design could easily be a logo, Brien told the Herald that he is designing UND Fighting Hawk logos for himself. The university hasn't asked for input from the man who designed the beloved Fighting Sioux logo."It's just good to keep your game going, keep your brain working, to see if you can come up with something new, you know?" Brien said.
UND played under the Fighting Sioux nickname for about 80 years, and in 1999 Brien designed the logo that accompanied it that is seen most commonly today.Brien said he had planned on doing several variations of the Fighting Sioux image and would most likely do that with the university's new nickname as well. He said has considered selling his hawk images on merchandise - without using UND's name - but doesn't have concrete plans to do so."It could be fun," he said.The university retired the Fighting Sioux nickname and logo in 2012 after the NCAA threatened sanctions and barred its members from using Native American imagery.After more than a year of meetings, public input and several votes, Fighting Hawks was announced as UND's athletic nickname in November.Earlier this month, UND signed a contract with New York-based SME Inc. to develop a new logo, but Brien told the Herald in December he doesn't think fans will like a logo created by a company without personal ties to UND."I can't believe they picked somebody from out of the state," he told the Herald recently.A detailed request for proposal seeking designers was released by UND in December and while 16 companies initially responded, Brien did not.Lots of logosOthers have created and circulated their own Fighting Hawks logos online, though the university never accepted or asked for logo submissions. One created by UND alumnus Jake Caufield featured a left-facing green bird with wings in the shape of a "U," while another shared by UND football player Mat Cox on Twitter Friday was created by Los Angeles designer Dane Storrusten of Gridiron Labs.Brien said no one at UND had contacted him aside from former UND Alumni Association and Foundation Director Earl Strinden, who expressed interest in getting him involved.The Herald published several opinion pieces as to why the logo should be crowdsourced but UND administrators said an experienced design firm would give UND a logo with a branding plan and package for implementing it.Connor O'Flaherty, the SME lead designer for the logo project, said he understands how passionate people are about UND, its athletic teams, nickname and logo."We do understand college sports and above all else we understand what it means to people," he said. "It runs incredibly deep and it's a part of who people are in the region."O'Flaherty said an initial phone call with UND administrators took place early last week. He and other SME representatives will be on campus gathering feedback Tuesday through Thursday.Public meetings are scheduled for 6 p.m.Tuesday in the Empire Arts Center and at 11:30 a.m. Thursday in the Memorial Union Ballroom.O'Flaherty said he was told immediately the Fighting Hawks brand needs to be about North Dakota as a whole."For us, we realize that in order to do that we have to learn as much as we can as quickly as possible," he said.O'Flaherty said wants a logo and brand identity plan in place by May 31.Brien, an enrolled member of the Turtle Mountain Band of Chippewa Indians, said he plans to keep creating because seeing the finished product of his latest design merely gave him more ideas and he has yet to play with different colors."I'll have to add some green in there somehow," he said. "Logos are weird that way. They can have weird colors. It doesn't have to be realism."

What To Read Next
Get Local

ADVERTISEMENT