The University of Minnesota Crookston and the University of Minnesota Morris will be working together to strengthen enrollment, in-person and online, of both campuses.
“We are excited about our new plans and the ability of our admissions staffs working together to enhance each institution’s enrollment,” Chancellors Mary Holz-Clause (Crookston) and Michelle Behr (Morris) said in joint messages shared this week with the campuses.
The collaboration will create three operations teams to serve both campuses simultaneously, with the campuses splitting up some overhead duties, to include:
first-year and transfer student recruitment, which will be overseen by Brian Studebaker, Morris’ director of admissions;
relationship management and events, which will be overseen by Crookston’s interim director of admission, Jessica Hanson;
and operations and online recruitment, which will be headed up by Janessa Quanrud, associate director of admission, Crookston.
Operational changes will include implementing increased automation and workflow, shared joint positions and centralized services. The two offices will begin shared recruitment work in spring 2021, with more fully combined recruitment and processing efforts secured for the fall 2022 entering class.
The collaboration also hopes to focus and leverage the strength of each campus, according to the universities. Crookston offers hands-on experiential learning opportunities and the Morris campus focuses on liberal arts education.
"Through this collaboration our campuses will approach the challenges of recruitment in higher education collectively and head on,” Holz-Clause said. “We are stronger together and will be better able to capitalize on economies and efficiencies in our day-to-day work.”
“These changes will allow us to better serve our current and future students,” Behr added. “They reflect our intentional and prudent use of resources for the benefit of Minnesota students. We are excited to partner with our colleagues and to serve the state of Minnesota as part of one strong UMN System.”