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Petition calls for change to UND logo

UND Fighting Hawks logo

An online petition with more than 3,600 signatures is asking for UND to change its logo less than a week after it debuted to the public.

The petition was started by Sarah Wallace of Killdeer, N.D., on Thursday, the day after the university unveiled its Fighting Hawks logo.

The petition is about the "complete mishandling of creating a new logo the alumni, student body, fans, Sioux and friends can rally behind," according to the website. It also calls for a local artist to create the logo and names Bennett Brien, creator of the school's previous Fighting Sioux logo, as a person who could design it.

"We have so much local talent in North Dakota and at the university itself, so why couldn't we have a local artist, designer or student be the one who designs that logo?" Wallace told the Herald. "To me, that would make all of us way more accepting of, not just the new name, but the logo. It would get us to stand behind it, especially those of us who are diehard Sioux fans."

UND revealed its logo to a crowd of supporters at a news conference Wednesday. The new graphic identity features "a determined hawk embedded in a Kelly green ND," along with a distinctive wordmark for the name "North Dakota Fighting Hawks," interim President Ed Schafer said at its unveiling.

The final logo was selected by Schafer.

Throughout the process of changing UND's nickname and logo, Wallace, who has an undergrad and graduate degree from the university, said the university hasn't listened to the alumni, students or Sioux tribe.

"They haven't listened to any of us, and they've just gone ahead and done what they wanted," she said Monday. "Yet they want us to accept it, they want us to love it and rally around this, but they haven't given us anything to support and rally around because they haven't made us a part of it."

If the logo was changed and created by somebody from North Dakota, Wallace said she and other Fighting Sioux supporters would be more accepting of the new logo.

"I can almost guarantee you that logo they gave us, people are not going to rally around that," Wallace said. "But give us something a local artist drew and that we can support, it might take a little bit of time, but we will. With some of the logos I've seen from local artists, I still might have my Sioux jersey on, but I'd probably have a baseball cap on to with the new logo on it."

After the logo was released, many took to social media to express their displeasure with the artwork. In an unscientific poll on the Herald's website about the logo, 71 percent of the more than 6,700 respondents said they "don't like it at all" with five percent saying they "love it."

The petition created by Wallace can be found at

Wade Rupard

Wade Rupard is a reporter for The Grand Forks Herald. Rupard is a 2014 graduate of the Missouri School of Journalism and is originally from Normal, Ill. 

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