BISMARCK -- Revised North Dakota license plates are cropping up across the state after a controversial new plate was released in late 2015.
In November, the state began issuing the revised “Sunrise” plate that changed the font for the “North Dakota” lettering, Department of Transportation spokeswoman Jamie Olson said.
The revised plate features slightly larger sans serif lettering, replacing the serif font, which had small flourishes at the ends of each letter for “North Dakota” across the top of the plate.
The state received criticism for the readability and design of the plate after it was released in November 2015.
“I think the intention was to have it be a clear font and when it was produced it didn’t have that,” Olson said Wednesday, March 8. “We got enough people talking about it and they were dissatisfied with it so we updated it to the best we could to make it more readable.”
Automobile owners are receiving the revised plates on new vehicles or through a purchase of a duplicate plate.
North Dakota’s new plate won second place in the 2015 Automobile License Plate Collectors Association design contest.
The former “Buffalo Plate” was in use for 23 years.
(This story corrects a previous version. Vehicle owners will only get the revised plate on new vehicles or the purchase of a duplicate plate)