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Q and A: Title changes can touch a nerve

QUESTION: Our new executive director wants to change my job title from "communications director" to "communications manager". My pay will remain the same, and I will continue to be responsible for all internal and external communication activities.

QUESTION: Our new executive director wants to change my job title from "communications director" to "communications manager". My pay will remain the same, and I will continue to be responsible for all internal and external communication activities.

I don't believe the title of "manager" accurately reflects the complexity of my work. In addition to producing press releases, newsletters and promotional materials, I also have frequent contact with the public. This is a small firm with six employees, and I have been here for 10 years.

When I meet with my boss to discuss this issue, I plan to show him my current job description and explain how my work is instrumental to achieving his vision for the company. Do you have any other suggestions?

ANSWER: Titles can be a touchy subject. While some executives care very little about them, others have firm opinions about how they should be used. To develop a strategy for influencing your boss, you will need to learn more about his motives for making this change.

If your colleagues are also experiencing a title reduction, your executive director may simply feel that the "director" label is too lofty for such a small business. He might also prefer to be the only one who can claim that designation. If that's the case, changing his mind could be difficult.

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But if the title is still being used by others, then you need to know why you've been singled out for a downgrade. To shift your boss's thinking, you will have to convince him that your work is equally complex and critical.

The bottom line is that if you hope to reverse this decision, you need to understand the reasoning behind it. Your first step, therefore, is to simply ask your boss why he feels a manager title is more appropriate for you. Once you hear his answer, you can determine the best way to make your case for maintaining the status quo.

Q: Since moving from New York to California a year ago, I have been unable to find a job as an administrative assistant. I am 58 years old with 35 years of experience. I believe that interviewers must be turned off by my age or my New York accent. What are your thoughts on this?

A: It's certainly true that age and cultural differences can create obstacles for applicants. In reality, however, a more serious problem is poor job search skills. You can't change your age or your accent, but you may be able to improve your ability to sell yourself.

To assess your interviewing prowess, ask a friend who has management experience to conduct a practice session and provide candid feedback. For a free education on interview techniques, explore online resources or visit your local library. Mastering these skills is especially important for older applicants, who must learn how to present their accumulated experience as an asset, not a liability.

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