St. Anne’s Living Center has a new graphic face to show the world what it’s all about.
The facility’s Board of Directors has unveiled a new logo for St. Anne’s Living Center, which has been providing care for elderly and disabled individuals for 75 years.
Efforts to adopt a new logo began earlier this fall, according to Sr. Christina Neumann, the facility’s communications manager.
“We wanted something more contemporary and more descriptive of our mission,” said Neumann, adding that the old logo had been in use for almost 20 years.
The former logo was created in 2002 to mark the 50th anniversary of St. Anne’s Living Center’s presence in Grand Forks, Neumann said, noting that the facility originated in Fargo in the 1940s.
ADVERTISEMENT
“The one drawback was it didn’t have our name in it,” she said of the logo, which featured a globe and the words peace, love and joy. “It wasn’t a bad logo. It was time for an update, I think.”
As a member of an online group representing nonprofit organizations, Neumann was in touch with Annika Schenk, who works in marketing and social media management for nonprofit groups in Arkansas. Schenk offered to design a logo without charge. The Sisters accepted.
“We really liked her work,” Neumann said.
Schenk created five logo options for the community to consider. Neumann sent it to an online group, Friends of St. Anne’s.
“This is the one that had the most positive feedback,” she said.
The new logo incorporates symbolism that reflects the community’s core values. The roof image denotes the home-like environment St. Anne’s provides, according to Neumann.
“The ‘t’ made into a cross points to our Christ-centered service of those in need. The butterflies convey hope and new life," she said.
The Sisters of St. Anne’s have been caring for homeless men since the mid-1940s. Their first facility in Grand Forks was the former St. Michael’s Hospital, on the Red River and south of Gateway Drive. When that building no longer met fire code, the Sisters moved to the current location, 524 17th St., where they provide nursing, housekeeping, laundry and personal care services as well as various activities and spiritual opportunities.
ADVERTISEMENT
St. Anne’s Living Center offers basic care, which is similar to assisted living, and affordable housing apartments for elderly and disabled people. The housing is subsidized by the federal Housing and Urban Development program.
St. Anne’s Living Center houses about 55 residents and has about 37 full- and part-time staff members.
Its new logo will be used in a brochure that’s in the works and to update the facility’s website, stationery and monthly newsletter, Newman said.
The logo will also grace facemasks, which the community will provide as early Christmas gifts, as well as winter jackets that the staff is looking into ordering.
“There are so many options, so it’s kind of exciting,” she said. “It’s perfect timing.”
