The Hershey chocolate company of Hershey, Pa., is planning to send a camera crew to capture the Community S’mores event at the annual Ox Cart Days next month in Crookston, according to Jess Bengtson, chairperson of the annual festival.
Employees of the 127-year-old company got wind of the s-mores-themed event, one of dozens of activities organized for the weeklong festival, through a Crookston Times article. The event will feature custom fire tables, built by Travis Oliver’s students in his industrial technology classes at Crookston High School.
The Hershey company reached out to Oliver, saying that the tables project was a “great assignment for the kids” and thought it was a “perfect event for the festival,” Bengtson said.
The festival committee continued conversations with Hershey’s and the company confirmed its plans to come to Crookston with a camera crew to cover the s’mores event and produce a story, she said.
The idea for the event and the fire tables originated in a festival planning meeting where Libby Boucher, a committee member, mentioned a 2019 Hershey’s s’mores commercial in which the famous chocolate company wanted to encourage neighbors to get to know each other better, so its employees arrived with fire tables and fire pits for people to make s’mores together, Bengtson said.
Boucher told the committee she hoped to recreate the commercial with Ox Cart Days guests and the committee pitched the fire tables idea to Oliver. Oliver and his students then designed and created the one-of-a-kind tables with maintenance-free tops, stainless fire troughs, custom controls, a welded frame and propane tank housing, Bengtson said.
The Community S’mores event is set for 5 p.m. Aug. 20 on Ash Street near the Downtown Square. Participants will be invited to roast marshmallows on the custom-built tables and sandwich them with Hershey’s chocolate between graham crackers.