ST. PAUL
Malt-O-Meal is changing its corporate name. The new name: MOM Brands.
The 93-year-old cereal-maker said today the change "reflects the company that we are now."
On its website, the family-owned company explained that Malt-O-Meal was "once a one-product company, (but) today we rank among the nation's leading cereal companies."
The company named for Malt-O-Meal hot cereal is now best known for lower-cost versions of national ready-to-eat cereal brands, sold in bags instead of boxes. Recession-stressed consumers have responded, and the company's cereal sales grew 5 percent last year.
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Among its bigger sellers: Frosted Mini Spooners, Tootie Fruities and Golden Puffs.
The company began in 1919, and still has its largest facility in Northfield, Minn.
For more information, see the company's website: http://mombrands.com/
Distributed by MCT Information Services
