Gateway Storage will be renamed Five Star Storage as part of a rebranding strategy.
Fargo-based Five Star Development purchased the facility at 5118 Gateway Dr. two years ago.
The company acquires, develops and manages self-storage rental property throughout the upper Midwest, and the facility on Gateway is its first operation in Grand Forks.
The rebranding is part of an effort to create consistency across all facilities.
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“We currently have many customers across our locations in different markets that ask us about other facilities we operate….It became clearer that going forward with the rebranding would provide greater long-term benefits to our company through marketability and brand awareness,” said Ben Hendricks, vice-president of Five Star, in a statement on the rebranding.
The company has 11 self-storage properties in its portfolio and is planning three more projects, including another facility in Grand Forks.
They expect to be open in late summer or early fall.
