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Aldi hosts soft opening for Grand Forks location

The new store is the first of its kind in Grand Forks, and only the third location in North Dakota, with the other two being in Fargo. Aldi has become a very popular name in the grocery store world. Founded in Germany in 1946, It has more than 11,000 locations around the world and it also operates some locations of the popular Trader Joe’s grocery chain.

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Aldi employee Tasha Booke cuts the ribbon for the soft opening of the Grand Forks Aldi. (Jacob Holley/Grand Forks Herald)
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Aldi’s soft opening on Friday, Dec. 3, drew a small crowd of people who waited outside in the snow-covered parking lot to get in.

Once employee Tasha Booke cut the ribbon, they filed into the store -- brand-new, sparkling-clean and ready for residents to browse for their grocery needs and then some. Its official hours have been listed as Mondays through Saturdays from 9 a.m. to 8 p.m.

“I have been here since Monday, so not too long,” Booke said. “We started back in July hiring.”

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Aldi Storefront (Jacob Holley/Grand Forks Herald)

The new store is the first of its kind in Grand Forks, and only the third location in North Dakota, with the other two being in Fargo. Aldi has become a very popular name in the grocery store world. Founded in Germany in 1946, it has more than 11,000 locations around the world and it also operates some locations of the popular Trader Joe’s grocery chain.

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Aldi Soft Opening (Jacob Holley/Grand Forks Herald)

Shopper Nicole Kringstad is thrilled to not have to make the drive to Fargo for groceries anymore.

“I’ve been driving to Fargo to go to Aldi a couple times a month for the last year,” Kringstad said.

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Aldi Soft Opening (Jacob Holley/Grand Forks Herald)

Kevin Lange decided to visit the store on its soft opening just to browse the available products.

“I like the prices,” Lange said. “They’re very good, so you can’t really beat that.”

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Aldi Soft Opening (Jacob Holley/Grand Forks Herald)

Supply chain issues and a labor shortage have marred American businesses since the pandemic began, but Aldi was able to overcome those challenges to open its new Grand Forks location.

“Everything for us worked really seamlessly,” Matt Lilla, division vice president at Aldi, said. “We were able to get the store open earlier than we probably thought we would be able to, and the customers are really excited to come here and shop today on the first day of sales. We’re excited to be here as a part of the community of Grand Forks.”

Lilla was not surprised at the buzz surrounding the store’s opening. He mentioned there are groups on Facebook dedicated to talking about the newest Aldi developments at their local stores, new products and more. One group is dedicated to a blogger who calls herself The Aldi Nerd, and has over 1.4 million members.

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Aldi Soft Opening (Jacob Holley/Grand Forks Herald)

“They’re super excited about all the new items that are coming, and it’s a massive community nationwide,” Lilla said. “There are people who say, ‘This item is coming out. I saw this at Aldi. Go check it out.’ So, they get really, really passionate about it, and we see all kinds of stuff.”

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Aldi Soft Opening (Jacob Holley/Grand Forks Herald)

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Aldi Soft Opening (Jacob Holley/Grand Forks Herald)

Related Topics: RETAILALDIGFH INSTAGRAM
Jacob Holley joined the Grand Forks Herald as its business reporter in June 2021.

Holley's beat at the Grand Forks Herald is broad and includes a variety of topics, including small business, national trends and more.

Readers can reach Holley at jholley@gfherald.com.Follow him on Twitter @JakeHolleyMedia.
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