A Grand Forks boutique is partnering with a Los Angeles-based fashion apparel company to bring the brand’s clothing to the local market, while receiving business mentorship.
Northern Roots Boutique is one of 87 independent clothing shops spread out across the county that has been selected to partner with Liverpool Los Angeles in the company’s Destination Liverpool Shops program. The local boutique was selected from a pool of 300 candidate shops based on sales, and recommendations from suppliers.
“When I was nominated and chosen as one of 87 independent stores across the U.S. to be a Liverpool Destination store, I got goosebumps and butterflies,” said Kay Derry, owner of Northern Roots. “Liverpool is my favorite brand of clothing to wear, and when I can share this experience with my customers, now even at a greater level, I know I can fill the need not only in our community, but I have help from the best of the best in the retail world to help me grow my business.”
Shops included in the program will carry a full line of Liverpool’s clothing for both men and women. In turn, the California retailer will provide those shops with business mentorship in areas including, marketing, visual merchandising enhancements and independent business analysis. Being named a Destination Liverpool Shop also introduces local boutiques to nationwide community of fashion retailers.
Liverpool is a premium casual clothing maker for men and women. The company launched the program with local boutiques that have a focus on customer service.
“Specialty stores are the heart and soul of our business and retail is where brands get discovered,” said Ron Perilman, president of Liverpool. “Even as direct-to-customer grows, nothing will ever replace the in-store experience.”
Northern Roots stocks designer clothing for women of all sizes, and Derry said she is pleased to offer a new line of men’s clothing.
“I am honored and excited to bring more styles of Liverpool that I know will help me fit the women and men of today, and get them the best-fitting clothes to make them feel great about their look,” said Derry.