A total of $1,250 was raised for cancer screening for women through the month-long “Pink at the Pump” promotion at gas stations in North Dakota, including a Valley Dairy station in Grand Forks.

Three cents from the sale of every gallon of Unleaded 88 gas sold in October at participating gas stations was committed to early detection of breast and cervical cancer, said Kent Satrang, CEO of Petro Serve, which owns and operates the nine Valley Dairy stores in the Grand Cities.

The promotion was sponsored by Petro Serve, the North Dakota Corn Council and the North Dakota Ethanol Council.

The Valley Dairy station at 24th Avenue and South Columbia Road participated, because it is the only one that sells E15 gasoline in the Grand Cities, Satrang said.

Funds raised through the month-long event will be used by Women’s Way of North Dakota to provide cancer screening for uninsured and under-insured women.

WDAY logo
listen live
watch live

In addition to the Valley Dairy store, about 18 Petro Serve and Cash Wise stations across North Dakota participated in the promotional event, Satrang said.

Last year, 25,000 gallons of Unleaded 88 gas were sold companywide, which would have meant a donation $750 to Women’s Way of North Dakota, but the company donated $1,000 instead, Satrang said.

This year, 42,000 gallons were sold, he said.

“We all have someone who’s been touched by breast cancer, so we’re happy to do this,” he said.

The American Cancer Society has advocated for ethanol fuels for many years “because it’s a cleaner fuel for the air and has less pollutants,” Satrang said.

Unleaded 88, a blend of gasoline and 15% ethanol, is EPA-approved for use in all conventional, light-duty vehicles, model 2001 and newer.

“We like to push renewable fuels and give people a choice at the pump,” he said, adding that E15 gasoline costs about a nickel less per gallon than 87-octane gas.

Encouraging the use of E15 gas helps “to revitalize rural Main Street in North Dakota,” he said. “The only way to make it possible for young people to stay in farming is if corn and soybean prices are good (so promoting E15 gas) is good for rural North Dakota."