America's largest tobacco company, Altria, has spent more than $2.5 million to buy your vote. Who is Altria? In 2003, Philip Morris changed its name to Altria because of negative publicity after decades of marketing to kids and deceiving the public. Big Tobacco opposes tobacco tax increases, arguing the increases do not reduce smoking. Contrarily, the industry's own internal documents, disclosed in tobacco lawsuits, show its deceit. Raising cigarette prices is one of the most effective ways to prevent and reduce smoking, especially among kids.