It may be entertaining. It may spur contributions. But as a media event, this year's MDA Telethon can hardly match the display of wretched excess Jerry Lewis guaranteed, especially in his epic, unbridled prime.
UPDATED 7:26 A.M. Comedian Jerry Lewis and the Muscular Dystrophy Association aren't saying why they're fully parting ways after 45 years and raising more than $1 billion for the nonprofit through its annual telethon.
Comedian Jerry Lewis is no longer serving as the Muscular Dystrophy Association's national chairman and won't be appearing on this year's Labor Day telethon, the nonprofit agency announced Wednesday night.
After 45 years promoting treatment and a cure for children he calls "my kids," comedian Jerry Lewis, 85,announced Monday he is retiring as host of the Labor Day Muscular Dystrophy Association telethon that has become synonymous with his name.
The Nielsen Co. said Monday that an estimated 83 million people saw at least a brief part of the fundraiser carried Friday on 33 TV networks. The audience watching the two-hour event at any given time averaged 24 million viewers.
View your ad here! Cost effective targeted advertising. Contextual advertising starting as low as $79/month. This includes targeted ad delivery and search results! Add your business to the Marketplace »