Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.
Unlike other foods, SSBs — which include soda, sports drinks, energy drinks, sweetened bottled coffee or tea, and sweetened fruit or vegetable drinks — have no nutritional value. They are empty calories that simply deliver sugar rather than replacement calories for other foods a person might eat.
After effectively quashing discussion of a federal tax on soft drinks last year, Coca-Cola, Pepsi and the fast food industry are facing a new battle on the state level, where legislators are beginning to consider their own taxes on sweetened beverages to improve public health and generate revenue.
Kim Geiger and Tom Hamburger
, February 21, 2010
Bowing to consumer trends, two soft drinks with connections to the past were launched this week for a national, but brief, eight-week run.
Pepsi Throwback and Mountain Dew Throwback are sweetened with sugar made from cane and beets, unlike their namesakes, which use high-fructose corn syrup. High-fructose corn syrup has been the mainstay for soda pop since the 1970s.
, April 29, 2009
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