Barred from advertising cigarettes on television, tobacco companies still spend $12.8 billion a year marketing a new generation of tobacco products. Some legislative efforts in Minnesota are trying to restrict those products, including Snus, a smokeless, spitless tobacco product advertised to traditional chewers and younger people, according to anti-tobacco groups.
Dangling enough dollars in front of smokers who want to quit helps many more succeed, an experiment with hundreds of General Electric Co. workers indicates.
Among those paid up to $750 to quit and stay off cigarettes, 15 percent were still tobacco-free about a year later. That may not sound like much, but it’s three times the success rate of a comparison group that got no such bonuses.
February 11, 2009
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