That's despite a very aggressive effort by Lipitor maker Pfizer Inc. to keep patients on its pill, which generated peak sales of $13 billion a year, through patient subsidies and big rebates to insurers. Lipitor lost patent protection on Nov. 30 in the U.S.
Pfizer Inc. is unveiling a new program today that will let people who have lost their jobs and health insurance keep taking some widely prescribed Pfizer medications — including Lipitor and Viagra — for free for up to a year.
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