North Dakota State Board of Higher Education and University System officials don’t seem to be getting the message: North Dakota’s American Indian Sioux tribes don’t have the University of North Dakota Sioux logo dispute at the top of their agendas.
The UND athletic department’s interlocking “ND” imagery has undergone some cosmetic reconstruction. The redesign and enhancement are part of an effort to build a stronger brand and achieve more consistency with its uniforms and merchandise, the school said.
It would seem the State Board of Higher Education wants to continue fighting over UND’s controversial nickname. But the time and effort in this losing battle are likely taking away from UND moving toward greater academic excellence.
Myth 1: Paying tribal members to advocate for the logo is effective. This strategy has some short-term effectiveness, but do not underestimate the “quiet” resolve of many tribal members opposed to the logo. We will never quit.
The last 500 years have left massive wounds spanning generations within American Indian nations. In the spiritual realm, historical trauma is referred to by tribal elders as “wounding of the soul — a wound where the blood doesn’t flow.”
A 10-member committee has been formed to consider the future of the University of North Dakota’s Fighting Sioux nickname and logo. Board of Higher Education member Grant Shaft will chair the group. Shaft is a Grand Forks attorney and former state legislator.
View your ad here! Cost effective targeted advertising. Contextual advertising starting as low as $79/month. This includes targeted ad delivery and search results! Add your business to the Marketplace »