Published March 28, 2012, 12:00 AM
“The Great American Cereal Book: How Breakfast Got Its Crunch”
Ask Marty Gitlin to name his favorite cereal, and rest assured the answer he provides comes from years of thorough research that began when he just 8.
Read the article: SMORGASBORD: Cereal serialism . . . Laugh it up . . . Bake-Off bonanza
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