In this Dec. 8, 2009 photo, a box of Honey Nut Cheerios is seen on display at Costco in Mountain View, Calif. The nation's largest food companies say they will cut back on marketing unhealthier foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the federal government. The industry guidelines for children’s’ cereals, for example, would allow them to be advertised if they have around 10 grams of sugar a serving, while the formula used by the government would discourage advertising for cereals that have 8 grams of sugars in an equivalent serving. That would mean General Mills would still be able to advertise Honey Nut Cheerios cereal under the industry guidelines but would be discouraged under the voluntary government guidelines. (AP Photo/Paul Sakuma, File)
Read the article: Companies propose curbing junk food ads for kids
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