Published April 02, 2012, 10:06 AM
Burger King's new menu ... a lot like McDonald's
Burger King is trying to revive its ailing empire with a rival's recipe for success. After years of lackluster sales of its Whoppers and fries, the struggling fast-food giant on Monday launched 10 food items in its biggest menu expansion since the chain was started in 1954. But there are unmistakable similarities between Burger King's new lineup and the offerings its much-bigger rival McDonald's has rolled out in recent years.By: Candice Choi, AP Food Industry Writer
RSS Feeds