Grand Forks Public Library gets official logoThe Grand Forks Public Library’s got a brand new brand, a new logo unveiled today.
By: Tu-Uyen Tran, Grand Forks Herald
The Grand Forks Public Library’s got a brand new brand, a new logo unveiled today.
“We are trying to make a recognizable sign for the library,” said library Director Wendy Wendt. It’s meant to remind those who see it that the library wants to be at the heart of the community, she said.
The green-and-orange logo is a stylized depiction of a sun rising over a river cutting through two hills that bear the contours of an open book. The green represents the prairie and the sun represents bright ideas. The logo will be used on a new library card and the website, among other things.
Until now, the library has not had an official logo or really much of a brand presence. In modern marketing, brands are the totality of the products and services an organization provides and how they are perceived by consumers.
Asked if this was related to the library’s campaign to raise funds and win voter support for a new building, Wendt said not directly. The point was to have a brand, she said.
The library initiated the logo effort in the spring, seeking designs from the public. A committee of staff members selected the best ideas and the marketing firm SimmonsFlint blended them together. Nathaniel Navratil, a graphic designer with the firm’s Grand Forks office, executed the final design.
Winners of the logo contest are:
Kindergarten through Grade 6: 1. David Hettich, 2. Ava Niemeier, 3. Madeline Westereng.
Grades 7 to 12: 1. Kayla Sprague, 2. Brady Ysteboe, 3. Anna Sickinger.
Adults: 1. Joshua Tuinder, 2. Carter Passa, 3. Barb Solway.
Reach Tran at (701) 780-1248; (800) 477-6572, ext. 248; or send e-mail to email@example.com.