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'Fire Kelley' was in response to Springfest, alcohol ordinances, new nickname

The Minnesota Vikings' in-house media operation runs a popular website that consistently ranks the team among the top 10 in the NFL for web traffic. Credit: Tim Nelson/MPR News

Vikings' online strategy scores big even if team doesn't

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Eden Prairie, Minn. -- If pro football kept score in website clicks instead of touchdowns, the Minnesota Vikings might already have a championship trophy.


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