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The Minnesota Vikings' in-house media operation runs a popular website that consistently ranks the team among the top 10 in the NFL for web traffic. Credit: Tim Nelson/MPR News

Vikings' online strategy scores big even if team doesn't

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Eden Prairie, Minn. -- If pro football kept score in website clicks instead of touchdowns, the Minnesota Vikings might already have a championship trophy.

The team ranks among the worst in the NFL on the field, yet it draws millions of viewers to its Vikings Entertainment Network, an in-house media factory that cranks out three TV shows and five radio programs a week and runs a popular website.

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