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A 4-cm (1.6-inch) tall Hello Kitty figurine placed under a scrolling display in front of a window of the Hodoyoshi-3 satellite, is seen in what Sanrio Co. said is a still image from a video, made available to Reuters on August 14, 2014. REUTERS/Sanrio Co. ,Ltd./Handout via Reuters

Japan sends Hello Kitty into space

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TOKYO (Reuters) - Hello Kitty, Japan's ambassador of cute, is on a government-funded mission to space.

The project to launch Sanrio Co Ltd's white cat with a pink bow into orbit is part of Prime Minister Shinzo Abe's push to promote Japan's high-tech industry and engineer economic growth.

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