Herald relaunches website with adaptive design
The Grand Forks Herald relaunched its website with a new design focusing on the needs of the site’s consumers and advertisers. Users of the site will notice a fresher, more open look that will allow for, among other things, larger photos, related story links and more efficient navigation of the site. Ultimately, though, the new design is based on how consumers use the site and how advertisers want to capitalize on the site’s popularity.
Armed with versatile smart phones, iPads and other portable, digital devices, readers are consuming information differently than newspapers audiences of the past. Today’s readers are more mobile and they want immediate access to the information they desire on the device of their choice.
The new website design focuses on that demand and uses the newest adaptive design technology so that no matter what device – be it a smartphone, tablet, laptop or home computer – a consumer is using, they will view the same website, which will intuitively adapt to the device being used.
Analytics show nearly 36 percent of visitors to www.grandforksherald.com in a recent 30-day survey used a mobile device. That’s up from 24.4 percent in the same time frame from one year ago. Additionally, analytics showed that iPhones and iPads comprised more than 62 percent of devices for visits in the most recent study.
Relatively few other publishers across the country have moved to an adaptive website design, which fundamentally means the site is designed to automatically change the format of its layout, images and advertising based on the device the viewer is using.
The relaunched site also allows for photos and other content to be displayed larger, preview navigation, related content links and related topics.
The Grand Forks Herald and www.grandforksherald.com are both owned by Forum Communications Co., a multimedia information company based in Fargo. Forum Communications Co. owns dozens of newspapers, websites and television and radio stations in North Dakota, South Dakota, Minnesota and Wisconsin.