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ESPN's NFL Wild Card playoff game will cost $100 million per year

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ESPN's first ever NFL Playoff game will cost the cable channel $100 million dollars, an insider told TheWrap.

The person added: “Maybe they can make a quarter of that in ad sales, maybe not, but either way, that is a monster check to write for one game.”

Earlier on Tuesday, ESPN announced its first NFL Playoff game in the network's 35-year history.

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