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‘World’s largest biker bar’ to reopen in Sturgis after devastating fire

File photo of the Full Throttle Saloon in Sturgis, S.D. in 2012. In 2015 the building burned down and now will be opened in a new location.

STURGIS, S.D. -- A popular Sturgis bar that burned down after last year’s 75th anniversary of the town’s rally will be rebuilt and moved after a major expansion is planned.

Full Throttle Saloon owners Michael and Angie Ballard and business partner and friend Jesse James Dupree announced Wednesday they will rebuild the legendary landmark.

The new location will be a 600-acre site five miles from the original bar at the former Broken Spoke campground near the base of Bear Butte.

Honoring the Sturgis Motorcycle Rally’s founder, the trio also announced it will name the facility "The Pappy Hoel Campground and Resort."

For the first time, the bar will offer RV and tenting facilities and more cabins will be added, said Michael Ballard.

"When the purchase was in motion to move the Full Throttle Saloon, it simply felt perfect to honor the family who founded this event,” said Michael Ballard in a news release. “Although I never had the honor to meet Pappy, his wife Pearl was in our life and his son Jack continues to be. We are very proud to have been chosen to manage the brand on behalf of the family. When he began this rally in 1938, his vision impacted motorcycle culture in a profound way."

Ground will be broken on the new facility this week and will open on July 29. Reservations are already being taken at 605-490-2140 or at

During the past two decades, more than 6 million motorcycle enthusiasts have entered the gates of the saloon.

The saloon burned down last September in an overnight fire.

Prior to the fire, the saloon was renowned as the “World’s Largest Biker Bar,” with 30 acres featuring an enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes

The Ballards and Dupree also have announced headliners for this year's rally, including Ted Nugent, Zakk Wylde and Jackyl.  Additional artists appearing will be announced in coming months.